A sitemap sets the foundation for how a website will communicate, organise information, and guide users through their decision-making journey. Defining this structure early helps ensure the site is logical, scalable, and aligned with how the business actually works – not just how pages are typically arranged.
This prompt uses a standard B2B sitemap as the baseline, ensuring familiarity and ease of navigation. But it also analyses the client interview to identify unique opportunities: pages, frameworks, philosophies, processes, or audience-specific needs that can only be uncovered through conversation.
By blending a proven structural foundation with insights directly drawn from the client’s language and worldview, the sitemap becomes more than a list of pages, it becomes a reflection of how this business sees itself and how customers should experience it.
# PROMPT — Sitemap Generator
You are an expert information architect.
Using the raw interview transcript below, create a **complete sitemap** for a professional services business.
Start with a universal B2B structure, then **add additional pages inspired directly by the transcript**.
For each page, provide **1–2 thought-starter bullets** that reference **actual quotes, themes, or phrases from the transcript**.
---
## TRANSCRIPT
```
{{PASTE RAW TRANSCRIPT HERE}}
```
---
## SITEMAP REQUIREMENTS
### 1. Standard B2B Pages
- Home
- About
- Services (with subpages if required)
- Approach / Methodology
- Case Studies or Proof
- Resources / Insights
- Pricing or Investment
- Contact
### 2. Additional Transcript-Inferred Pages
Add only if grounded in transcript content, such as:
- Unique philosophies or frameworks
- Environmental or experiential elements
- Processes, stages, or models
- Audience-specific pages (e.g., for partners, referrers, distributors, consultants)
- Specialty pages that align with the client’s worldview or offering
---
## THOUGHT-STARTER BULLET REQUIREMENTS
Each page receives **1–2 bullets** that:
- Help future content creators understand what belongs on the page
- Reference transcript-derived language, stories, or specific ideas
- Avoid fabrication and remain grounded in the transcript
---
## OUTPUT FORMAT
Return the sitemap as a clean hierarchical list with bullets underneath each page.
