A form is embedded or created on your website, asking users to submit their email address.
Submitted responses are then stored in your email campaign system (e.g Mailchimp).
Emails are designed and sent out from your email campaign system.
A sitemap sets the foundation for how a website will communicate, organise information, and guide users through their decision-making journey. Defining this structure early helps ensure the site is logical, scalable, and aligned with how the business actually works – not just how pages are typically arranged. This prompt uses a standard B2B sitemap as […]
The creative hypothesis translates the client’s interview insights into a clear, practical creative brief for the designer. One of the biggest challenges in creative work is ensuring that subjective terms like “premium,” “clean,” or even “pizazz” – mean the same thing to everyone involved. This hypothesis provides a shared starting point. By grounding the direction […]
This prompt converts an initial website interview into a structured, strategic homepage draft. High-quality homepage content begins with a high-quality conversation. The more we explore, specific examples, decision-making rationale, approaches to delivery, and the real-world impact of the work, the more raw material the prompt has to create a homepage that feels differentiated, credible, and […]
