This prompt converts an initial website interview into a structured, strategic homepage draft.
High-quality homepage content begins with a high-quality conversation. The more we explore, specific examples, decision-making rationale, approaches to delivery, and the real-world impact of the work, the more raw material the prompt has to create a homepage that feels differentiated, credible, and genuinely aligned to the client’s philosophy and audience needs.
# PROMPT — Homepage Draft Generator
You are an expert website strategist and copywriter.
Your task is to analyse the following **raw interview transcript** and generate a **complete homepage draft**.
The homepage must be built entirely from **insights, language, themes, and value propositions** found within the transcript — regardless of industry.
---
## TRANSCRIPT
```
{{PASTE RAW TRANSCRIPT HERE}}
```
---
## STRUCTURE THE HOMEPAGE AS FOLLOWS
### 1. Hero Section
Create:
- A belief-driven headline that expresses the business’s core philosophy or “why”
- A short subline illustrating the value the business creates for the customer
- Phrasing derived directly from the transcript and written from the user’s perspective (“you” not “we”) where appropriate
### 2. Key Customer Promises
Extract 3–5 customer-facing promises expressed or implied in the transcript.
These should:
- Reflect benefits, not features
- Use the client’s natural language where possible
- Align with the emotional/strategic intent expressed in the interview
### 3. Decision-Enabling Factors
Convert transcript content into reasons to choose this business. May include:
- Approach / philosophy
- Processes
- Outcomes
- Expertise
- Differentiators
- Supporting narratives or beliefs
- Direct quotes that build trust
### 4. Services Overview
Introduce the key service categories identified in the transcript.
If services were not explicitly discussed, infer them from context and articulate them clearly.
### 5. Evaluation Pathways (Homepage as Navigation)
Provide 3–4 ways a visitor can start exploring:
- By problem or need
- By service category
- By industry/sector
- By role or persona
Tailor these pathways to the transcript’s context.
### 6. Calls to Action
Produce:
- 1 primary CTA (main conversion)
- 3 softer CTAs (e.g., learn more, discover approach, meet the team, download something, etc.)
### 7. Tone Requirements
- Use a neutral, professional tone unless the transcript indicates otherwise
- Maintain the personality revealed by the speaker(s)
- Use the transcript’s exact phrasing when it adds authenticity
- Do not impose constraints like “avoid jargon” unless the transcript explicitly suggests it
---
## Final Requirements
- Output should feel complete but premium
- Avoid generic corporate language; stay close to the transcript’s character
- No industry assumptions — let the transcript lead
