Baptist World Aid
Transforming Digital Presence: Baptist World Aid’s Strategic Website Overhaul
Executive summary
Industries
Non-Profit • Humanitarian Aid
Size
location
Provided Services
Strategy
Web Development
Application Development
Website Analytics
key information
challenges/objectives
- Organisational Consolidation: Merging two distinct entities, Baptist World Aid and Transform Aid International, into a single cohesive organisation required significant restructuring of services and operations.
- Legacy Website Issues: The existing website lacked the necessary infrastructure to support the redesigned services and operations, necessitating a complete overhaul.
- Data Integration: Creating a unified data lake to consolidate customer data from both entities into a single source was essential for streamlined operations and efficient data management.
- Streamlined Operations: Integrating e-commerce, marketing, and service infrastructure to ensure seamless and efficient business operations.
- Security Enhancements: Conducting a comprehensive security review to protect sensitive data and comply with industry standards.
- Specification Development: Developing clear and detailed specification requirements for the new website to ensure it meets the strategic objectives and operational needs of the unified organisation.
Solution/strategy
TBST Digital implemented a strategic approach to address Baptist World Aid’s complex challenges, focusing on business analysis, specification development, and website redesign. The key components of our strategy included:
- Comprehensive Business Analysis: Conducted in-depth interviews with 24 stakeholders across various business units, including executive committees, advocacy, donations, IT, and finance departments, to understand their specific needs and objectives.
- Specification Development: Collaborated with Baptist World Aid to create detailed specification requirements that would guide the development of the new website, ensuring it aligns with the organisation’s strategic goals.
- Data Integration: Facilitated the creation of a unified data lake, consolidating customer data from both Baptist World Aid and Transform Aid International to support streamlined operations and enhanced data management.
- Website Architecture Design: Developed a structured approach for the new website, ensuring it supports the redesigned services and operations while providing a user-friendly experience.
- Security Enhancements: Initiated a security review to identify and address potential vulnerabilities, ensuring the new website meets the highest security standards to protect sensitive data.
- Collaborative Development: Worked closely with Baptist World Aid’s internal teams and external partners to ensure the new website supports all aspects of their restructured operations and services.
implementation
- Stakeholder Interviews: Conducted 24 interviews over a month with key stakeholders from various departments to gather comprehensive requirements and understand the unique needs of each business unit.
- Specification Documentation: Compiled the insights from stakeholder interviews into detailed specification documents, outlining the technical and functional requirements for the new website.
- Data Lake Integration: Assisted in the creation and consolidation of a centralised data lake, ensuring seamless data flow between e-commerce, marketing, and service infrastructures.
- Website Redesign: Designed and developed a new website architecture that supports the unified brand and redesigned operations, focusing on performance, scalability, and user experience.
- Security Protocols: Implemented advanced security measures, including data encryption, secure access controls, and regular security audits to safeguard sensitive information.
- Collaborative Testing: Engaged in iterative testing phases with Baptist World Aid’s teams to ensure the website meets all functional and security requirements before full deployment.
- Training and Handover: Provided comprehensive training to Baptist World Aid’s internal teams, empowering them to manage and update the website independently, thereby reducing reliance on third-party support.
conClusion
Through a strategic partnership with TBST Digital, Baptist World Aid successfully navigated a complex organisational consolidation and technological overhaul. By conducting comprehensive business analysis, developing detailed specifications, and implementing a secure, high-performance website, TBST Digital enabled Baptist World Aid to streamline their operations, enhance data management, and support their mission more effectively. This transformation has positioned Baptist World Aid for sustained growth and increased impact in the humanitarian aid sector.
What the client said
TBSDigital played a pivotal role in our strategic overhaul. Their thorough approach to understanding our business needs and their expertise in developing a secure, efficient website have been invaluable. The new platform not only supports our consolidated operations but also enhances our ability to serve our community effectively.
Sarah Thompson, Director of Operations at Baptist World Aid
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