The worlds best pies.

Is your website trying to sell the world’s best pies? Let me explain. I was driving through the countryside with my family — lovely day, windows down, stomachs rumbling — when we passed through Bilpin. If you’re from New South Wales, you’ll know it’s famous for apples. And where there are apples, there are apple […]

Let’s stop obsessing over SEO. Seriously.

I know—I’ve said this before, but it’s worth repeating:Stop obsessing over SEO and AdWords.They’re not a strategy. They’re just tactics. Think about it this way: back in the day, you wouldn’t walk into a media agency and say, “I just want to do radio,” or “only TV.” You’d ask, what’s the best way to reach […]